Client: Personal Concept Project – BigXthaPlug
Opportunity: Rebrand and revitalize the identity of a music artist through a visual album campaign.
Challenge: BigXthaPlug, a Texas-based rap artist known for his booming delivery and sample-heavy beats from the ‘80s and ‘90s, had a strong musical identity but lacked a cohesive visual one.
Desired Outcome: The goal was to reimagine BigXthaPlug as a bold, lyrical powerhouse with a vintage edge—bridging his modern presence with retro influences. Drawing from the nostalgic sound of his music, the rebrand embraced a loud, analog-inspired aesthetic to create a timeless yet disruptive campaign that matched his voice and vibe.

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