OVERVIEW:

Client: 1440 News
Opportunity: 1440 wanted to promote their platform as a satisfying, enriching, and bias-free way to consume the news—one that empowers readers with confidence and clarity.
Approach: I was tasked with creating an advertisement that clearly communicated this value. My concept, “Feast on Facts,” positions 1440 as a trustworthy, engaging, and easily digestible news source. By drawing a parallel between staying informed and nourishment, the campaign reframes news consumption as a daily essential—something that prepares readers for meaningful, informed conversations, whether at the dinner table or beyond.
Outcome: A memorable message that makes 1440’s mission tangible, helping readers feel smarter, more confident, and ready to engage with the world.